Project: Strategy + Creative
Brand: Invertigro
Role:
Brand strategy
Creative direction
Copy writing
Design partner:
Cameron Baird
As the world's population continues to rapidly increase, so to do the complexities around global food supply and the role of agriculture to meet those demands. Australian company, Invertigro, have set out on a bold mission to solve these problems building a category leading hardware + software solution to grow quality, flavoursome and nutritious fresh produce at scale via their proprietary indoor vertical farming technology. My role was to build the brand strategy from the ground up, delivering the brand positioning, platform, values, and manifesto then working alongside my design partner, Cameron Baird, to translate that work into creative strategy, direction and development of a new suite of distinctive brand assets. This work is currently in progress with some moc examples below:
