Ideally is a research platform purpose built for innovation and creativity to help develop ideas and build creative confidence. The brain child of the ever impressive Previously Unavailable and T.R.A labs, Ideally is experiencing exponential global growth, a testament to the robust foundational strategy and creative development work put in place by both studios, alongside the recruitment of a talented founding team.

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Led by Simon Pound (Previously Unavailable), working alongside Maura Halpin (Ideally Marketing lead), I helped progress the companies brand and communications strategy with a focus on product and brand positioning. This grew into building out a comprehensive messaging framework for the company's "Brand Atlas", as well as delivering all copywriting for their new website which can be viewed here. Ideally is an inspiring example of successful "venture led" innovation and I'm proud to have played a small part in helping this epic company power forward.