Hopeful Monsters is a Sydney based strategy and creative agency with a focus on connecting brands to culture via earned and non-traditional ideas. I currently lead all strategy work running through the agency as part of a 6 - 12 month maternity contract. This involves leading pitches, developing brand, communications, and creative strategy for new and existing clients, as well as moving into idea generation and development. I've also lead the integration of the company's A.I strategy, working with each department to rethink the process, tools, and workflows for an A.I era.