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Project: 'Community Feast'
Brand: Cake Wines
A campaign to raise awareness on reducing food waste using locally sourced produce from community gardens. Matched with some of the best chefs in the country alongside Cake Wines, resulting in 5 sold out events in community gardens across 10 weeks, generating over $60k in revenue, plus 25 new on premise accounts as a result of this idea. From ideation, curation, creative direction and overseeing production, I drove this start to finish.
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