Project: 'Adelaide Fringe Festival'
Brand: Cake Wines

The Adelaide Fringe Festival is one of Australia's premier cultural events. I oversaw creative direction, cultural curation, and campaign roll out across all channels, directing a 4 week food, wine, and cultural program for Cake Wines across the festival. This drove over $100,000 in wine sales, and delivered the brand to over 1,000,000 punters on-ground and online.