The Cake Wines Cellar Door was a permanent home for the Cake Wines brand, opening in 2016 on Everleigh St in Redfern. I led all creative, cultural, and operational endeavours for the venue running an epic team of 10 casual staff. Home to some of the cities most progressive wine, food, music and culture, the Cellar Door put the Cake Wines brand on the map, consistently earning a wide array of media, as well as contributing over $5 million in revenue to the wider business. The venue helped shape the culture of the city and its legacy still remains in the hearts and minds of those who attended. Here's some examples that capture the vibe of the venue: