In 2024 I was invited to become an investor in Springboards, a pioneering A.I tool reshaping agency strategy development. Alongside Blackbird VC and an oversubscribed cohort of globally recognised brand and marketing thought leaders, I saw this as a great opportunity to back a team dedicated to ushering in a new era of A.I assisted creativity. I continue to use the product in my strategy writing, offer advice to the team where I can, and champion the work of a company that puts creativity at the forefront of their development.