As a continuation of my 2022 strategy for Zero Co, 'Corals for Climate' was a project that I pursued to help deliver some deeper brand / climate stories, and reinforce Zero Co's mission to "Untrash the planet". Customers were able to purchase a coral for $50 from Zero Co, which would then be planted by a team of certified coral gardeners on the Great Barrier Reef to help with the rapidly declining health of the Reef as a result of climate change. I led all creative and communications for this project, working with our inhouse designer and animation studio. My vision was to create some "ownable" assets given the ubiquitous amounts of coral-based imagery that could be found online. This project delivered over 500 coral sales.