An annual global search for Cake Wines' next artist to appear on the bottles, the Archi-bottle prize became one of the most hotly contested art prizes in the country. Dubbed 'The second most prestigious art prize in the country and running for 6 years, the platform generated over 300 news and culture articles globally resulting in $5 million in global earned media, received entries from over 5000 artists from around the world, including Archibald prize winner Del-Kathryn Barton and Ken Done, the Archi-bottle prize helped cement the Cake Wines brand in culture. Cumulatively, this campaign drove over $500k in wine sales as a direct result.